History[ edit ] Management consulting grew with the rise of managementas a unique field of study. One of the first management consulting firms was Arthur D. Little later became a general management consultancy, it originally specialised in technical research. Little focused on technical research for the first few years, the first management consultancy was started by Frederick Winslow Taylorwho in opened an independent consulting practice in Philadelphia.
Further, Google is also known for its work in organizing information in a concise and precise manner that has been a game changer for the internet economy and by extension, the global economy because corporations, individuals, and consumers can search and access information about anything anywhere and anytime.
Though its business practices in China and elsewhere where the company was accused of being complicit with the authoritarian regimes in censoring information were questionable, on balance, the company has done more good than harm in bringing together information and organizing it.
Ability to Generate User Traffic Google is a household brand in the world, its ability to drive internet user traffic is legendary, and this has helped it become one of the most powerful brands in the world.
Indeed, Google averages more than 1. This gives it an unrivaled and unparalleled edge over its competitors in the market.
Revenue from Advertising and Display Its revenue model wherein it garners humungous profits through partnerships with third party sites has held the company in good stead as far as its ability to mop up resources and increase both its top-line as well as bottom-line is concerned.
This is another key strength of the company that has helped it scale greater heights.
Introduction of Android and Mobile Technologies The last of the strengths discussed here relates to its adoption of Android and Mobile technologies, this has resulted in it becoming a direct competitor of Apple as far as these devices, and operating systems are concerned.
Weaknesses Excessive Reliance on Secrecy Google does not reveal its algorithm for searches or even its basic formula as far as internet searches are concerned leading to many experts slamming the company for being opaque and hiding behind the veneer of secrecy.
However, in recent years, Google has taken steps to redress this by providing a bare bones version of its unique search engine algorithm. Falling Ad Rates In recent years and especially inthe company has been faced with declining revenues from ads and as a result, the profitability of the company has taken a hit.
This is partly due to the ongoing global economic slowdown and partly because of competitors snapping at its heels in a more aggressive manner. Indeed, Apple has already taken steps to garner search engine revenues in its devices and hence, Google must be cognizant of the challenges that lie ahead.
This means that any potential dip in revenues would cost the company dearly literally as well as metaphorically. The point here is that Google has to devise a more robust business model that embraces e-commerce and mobile commerce along with its current business model that is based on ad revenues alone.
Lack of Compatibility with next generation devices Another weakness for Google is that it is not compatible with many next generation computing platforms including mobile and tablet computers and this remains an area of concern for the company. Opportunities Android Operating System Perhaps the biggest opportunity for Google lies in its pioneering effort in providing the Android OS Operating System which has resulted in its becoming a direct competitor to Apple and Samsung.
Diversification into non-Ad Business Models As discussed earlier, the company has to diversify into non-ad revenues if it has to remain profitable and current indications are that it is adapting itself to this as can be seen from the push towards commercial transactions using its numerous sites like Google Books, Google Maps etc.
Google Glasses and Google Play The introduction of Google Glasses and Google Play promises to be a game changer for Google and this is a significant opportunity that the company can exploit. Indeed, this very aspect can make the company take the next evolutionary leap into the emerging world of nano-computing.
Cloud Computing Cloud Computing remains a key opportunity for Google as it is already experienced in providing storage and cloud solutions. Indeed, if not anything, it can move into the enterprise market using the cloud-computing paradigm.BCG MATRIX ADAG Reliance Communications Reliance Capital Reliance Infrastructure Reliance Power Reliance Big Entertainment Reliance Health Cash Cow Question Mark Question Mark Star Question Mark Question Mark.
GE MATRIX The GE Matrix is a model to perform a business portfolio analysis on the Strategic Business Units of a corporation.
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Free business planning and marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans. Michael Porter (Harvard Business School Management Researcher) designed various vital frameworks for developing an organization’s strategy.
One of the most renowned among managers making strategic decisions is the five competitive forces model that determines industry structure. Management consulting is the practice of helping organizations to improve their performance, operating primarily through the analysis of existing organizational problems and the development of plans for ashio-midori.comzations may draw upon the services of management consultants for a number of reasons, including gaining external (and presumably objective) advice and access to the.
The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.