Usage gap[ edit ] The usage gap is the gap between the total potential for the market and actual current usage by all consumers in the market. Data for this calculation includes: Market usage Existing usage[ edit ] Existing consumer usage makes up the total current market, from which market shares, for example, are calculated. It usually derives from marketing research, most accurately from panel research, but also from adhoc work.
Fran Sales Share this item with your network: Gap refers to the space between "where we are" the present state and "where we want to be" the target state. A gap analysis may also be referred to as a needs analysis, needs assessment or need-gap analysis. In information technology, gap analysis reports are often used by project managers and process improvement teams.
In compliancea gap analysis can compare what is required by certain regulations to what is currently being done to abide by them.
The next step is to analyze current business processes by collecting relevant data on performance levels and how resources are presently allocated to these processes. Lastly, after a company compares its target goals against its current state, it can then draw up a comprehensive plan that outlines specific steps to take to fill the gap between its current and future states, and reach its target objectives.
While a gap analysis can be either concrete or conceptual, gap analysis templates often have in common the following fundamental components: Identifying the current and future states Current state: A gap analysis template starts off with a column that might be labeled "Current State," which lists the processes and characteristics an organization seeks to improve, using factual and specific terms.
The analysis of these focus areas can be either quantitative, such as looking at the number of customer calls answered within a certain time period; or qualitative, such as examining the state of diversity in the workplace.
The gap analysis report should also include a column labeled "Future State," which outlines the target condition the company wants to achieve. Like the current state, this section can be drafted in concrete, quantifiable terms, such as aiming to increase the number of fielded customer calls by a certain percentage within a specific time period; or in general terms, such as working toward a more inclusive office culture.
Describing the gap Gap description: If so, the gap description should then outline what constitutes the gap and the factors that contribute to it.
This column lists those reasons in objective, clear and specific terms. Like the state descriptions, these components can either be quantifiable, such as a lack of workplace diversity programs; or qualitative, such as the difference between the number of currently fielded calls and the target number of fielded calls.
Bridging the gap Next steps and proposals: This final column of a gap analysis report should list all the possible solutions that can be implemented to fill the gap between the current and future states.
These objectives must be specific, directly speak to the factors listed in the gap description above, and be put in active and compelling terms. Some examples of next steps include hiring a certain number of additional employees to field customer calls; instituting a call volume reporting system to guarantee that there are enough employees to field calls; and launching specific office diversity programs and resources.
Gap analysis tools and examples There are a variety of gap analysis tools on the market, and the particular tool a company uses depends on its specific set of target objectives.
The following are some common gap analysis methods: An analyst using the 7S model examines the characteristics of business through the lens of seven people-centric groupings: The analyst fills in the current and future state for each category, which would then highlight where the gaps exist.
The company can then implement a targeted solution to bridge that gap. SWOT, which stands for strengths, weaknesses, opportunities and threats, is a gap analysis strategy used to identify the internal and external factors that affect the effectiveness and success of a product, project or person.
Once these factors are determined, the company can then determine the best solution by playing to their strengths, allocating resources accordingly, while at the same time avoiding potential threats.
Nadler and Michael L.
Tushman, examines how business processes work together and how gaps affect the operational efficiency of the organization as a whole. Input includes the operational environment, tangible and intangible resources used, and the company culture.
Transformation encompasses the existing systems, people and project activities currently in place that convert input into output. Outputs can take place at a system, group or individual level.
The Nadler-Tushman model puts a spotlight on how inadequate inputs and transformation functions that fail to work together cohesively can lead to gaps, as well as how gaps in the outputs can point to problems in the inputs and transformation functions.
This model highlights how the various components fit together, or are congruent -- the more congruent these parts are, the better a company performs.
The Nadler-Tushman model is a dynamic one that changes over time.Jun 29, · A traditional gap analysis looks at your company’s current state of affairs, compares it to where you want your company to be, and then proposes a . Planning Tool.
An HR gap analysis serves as the foundation for an organization's people strategy.
It allows organizations of all sizes to make informed staffing decisions and budget accordingly. Gap analysis naturally flows from benchmarking and from other assessments.
Once the general expectation of performance in an industry is understood, it is possible to compare that expectation with the company's current level of performance. Gap analysis refers to the process through which a company compares its actual performance with its expected performance.
What is 'Gap Analysis' Gap analysis refers to the process through which a company compares its actual performance with its expected performance to determine whether it is meeting expectations and using its resources effectively. Gap analysis seeks to define the current state of a company or organization and the target state of the same company .
Functional gap analysis looks at gaps in various types of functions and determines whether the gaps are critical or whether the users of the system can accommodate them.